How To Choose an Omega watch

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Crafted using the latest machines and technology, Omega is now one of the best know Swiss Timepiece manufactures in the

world. If you are looking for an Omega watch, please refer to the following information. You can certainly find an

appropriate watch that suits your body shape and your style personality.

1.    What are the main model lines of new OMEGA watches available?

2.    Why should I care about celebrities and movie characters endorsing OMEGA watches?

3.    OMEGA Constellation

4.    OMEGA DeVille

5.    OMEGA Speedmaster

6.    OMEGA Seamaster, Aqua Terra and Railmaster

7.    OMEGA Dynamic

8.    Older OMEGA Model Lines Omega watch

9.    OMEGA Watches Without A Model Name On Them

10.    OMEGA Watches With Multiple Model Names On Them

What are the main model lines of new OMEGA watches available?

As of 2004, the main model lines of OMEGA are:

•    Constellation-contemporary style dress watches.

•    DeVille-traditional style dress watches.

•    Speedmaster-chronographs for sport, aerospace and racing.

•    Seamaster-highly water-resistant watches for dress, sport and diving.

•    Aqua Terra-a dress watch series that is part of the Seamaster line.

•    Railmaster-a special series of the Aqua Terra.

•    Museum Collection-a special series of limited edition watches reviving designs of the early 1900's.

Recent model lines you may still be able to find at dealers: Omega watch

•    Dynamic-classic pilot's-style watch, available in time/date and a chronograph versions. Manufactured 1998-1999.

Why should I care about celebrities and movie characters endorsing OMEGA watches?

While some people find it a distraction-and some people even avoid products associated with celebrities-celebrity based

marketing is actually of substantial benefit to you, the watch buyer. If OMEGA did not market as strongly, they would not

sell as many watches, not have the economies of scale that they do, and wouldn't be able to offer the same quality that they

do for the same price.

In this high-level playing field of premium watches, OMEGA offers watches with quality and detail far above many others in

the same price range. OMEGA even compares extraordinarily well to Rolex on all meaningful measures of product quality-even

though Rolex sells for double the price. Sure, over $1000 is a lot for a watch. But when you are dealing with products in

this range, you are looking at items with attributes far beyond the pedestrian needs of telling time. The prestige and subtle

refinements of the truly world-class luxury products don't come without a cost.

Most successful companies have to advertise-to remind the world that they exist. Using celebrities is one of the ways that's

better suited to luxury products. The celebrities also establish an associative image-femininity, strength, boldness,

confidence-that people connect with the product. But these associations go far beyond just guiding consumers to which model Omega watch

best suits their image or needs.

The public images created by this celebrity marketing defines public perceptions of styles. Perceptions that 'you' benefit

from when wearing the watch-because it subtly shapes how people perceive you. People don't even have to recognize a specific

watch brand, suit designer, or shoe maker. The overall style and look makes the association with the images people have seen

elsewhere.

The Constellation 'is' feminine because we've seen very feminine personalities wearing them. The Seamaster is bold and strong

because we've seen bold, confident and adventurous people wearing them. The DeVille is sophisticated as we've seen business

professionals wearing them. And the Speedmaster is technical because we've seen astronauts and race car drivers wearing them.

So don't take marketing or celebrity endorsements as a negative. It translates into two direct benefits to you: better

product for the money and a greater public reception to the style image you project with your choice of watch.Omega watch